Dashboard/Analytics
Performance Report
Analyse impressions, clicks, CTR, and spend across all dimensions.
Total Impressions
2.6M
↑ 12%vs last week
Total Clicks
23K
↑ 8%vs last week
Average CTR
0.90%
↓ 0.02%vs last week
Total Spend
₦28K
↑ 5%vs last week
Daily performance
7-day breakdown by metric
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Performance by location
Impressions and CTR by city
📍 Lagos
842K0.91%
📍 Abuja
512K0.83%
📍 Port Harcourt
210K0.62%
📍 Kano
198K0.98%
📍 Ibadan
120K0.72%
Performance by weather
How contextual targeting drives CTR
☀️
Sunny0.91% CTR
🌧️
Rain0.83% CTR
❄️
Cold0.98% CTR
🌤️
Any0.62% CTR
💡 Insight
Cold weather targeting delivers the highest CTR at 0.98% — consider increasing budget for cold-weather campaigns.